Retail store location selection problem with multiple analytical hierarchy process of decision making an application in Turkey

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dc.contributor.authorErbiyik, Hikmet
dc.contributor.authorOzcan, Selami
dc.contributor.authorKaraboga, Kazim
dc.date.accessioned2020-03-26T18:31:13Z
dc.date.available2020-03-26T18:31:13Z
dc.date.issued2012
dc.departmentSelçuk Üniversitesien_US
dc.description8th International Strategic Management Conference -- JUN 21-23, 2012 -- Barcelona, SPAINen_US
dc.description.abstractRetailers are the most powerful actors of the distribution channels with proximity to consumers and potential to create market. Retail store site selection is a strategic decision, both in terms of customer satisfaction and profitability of the company to changing market conditions and intense competition. Retail site selection decision is a long-term investment. Long-term investment decisions are difficult and costly to change. Retail store site selection is a process that must be followed carefully in order to pass ahead of the competition. In this process, election-related data collection and scientific analysis, and decisions must be made in the light of these data. Therefore, in the process of taking decisions managers use scientific methods to provide significant benefits in decision making. Administrators must also consider the combination of several criteria in the selection of retail store location. This problem is complex and has multi-criteria decision-making structure. Such a decision can be modelled analytically. In this study, selection of retail store concept in the literature has been identified, the studies that has been dealt with the problem of the selection of retail store, were examined. A retail store location selection criteria was defined. Selection model was established with the AHP method. The study was applied in the Aygin Milk Inc. The aim of the study, for the managers of the company to decide to use both qualitative and quantitative approach. The goal is to choose the most appropriate location of retail stores in real business life.en_US
dc.description.sponsorshipBeykent Univ Istanbul, Gebze Inst Technol, Emerald Publishing Grp, Elsevier Ltd Publishing Grpen_US
dc.identifier.doi10.1016/j.sbspro.2012.09.1125en_US
dc.identifier.endpage1414en_US
dc.identifier.issn1877-0428en_US
dc.identifier.startpage1405en_US
dc.identifier.urihttps://dx.doi.org/10.1016/j.sbspro.2012.09.1125
dc.identifier.urihttps://hdl.handle.net/20.500.12395/28373
dc.identifier.volume58en_US
dc.identifier.wosWOS:000312875900154en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherELSEVIER SCIENCE BVen_US
dc.relation.ispartof8TH INTERNATIONAL STRATEGIC MANAGEMENT CONFERENCEen_US
dc.relation.ispartofseriesProcedia Social and Behavioral Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectAnalytical Hierarchy Processen_US
dc.subjectDistribution channelsen_US
dc.subjectRetail Store Site Selectionen_US
dc.titleRetail store location selection problem with multiple analytical hierarchy process of decision making an application in Turkeyen_US
dc.typeConference Objecten_US

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