Consumer perceptions and functional evaluations of cash desk types in the clothing retail context

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dc.contributor.authorYıldırım, Kemal
dc.contributor.authorAyalp, Nur
dc.contributor.authorAktaş, Gözen Güner
dc.contributor.authorHidayetoğlu, Mehmet Lütfi
dc.date.accessioned2020-03-26T18:59:02Z
dc.date.available2020-03-26T18:59:02Z
dc.date.issued2014
dc.departmentSelçuk Üniversitesien_US
dc.description.abstractPurpose: The purpose of this paper is to focus on assessing consumer perceptions and functional evaluations of store cash desks (Flat, L- and U-shaped) in the clothing retail context. Design/methodology/approach: To test the assumption that relationships exist between various types of cash desks and consumer perceptions and functional evaluations, a study was devised using digital pictures of three types of cash desks hypothetically located in a large store. Findings: Results based on semantic differential and functional items show that consumers expressed a more positive perception of flat than of L- or U-shaped cash desks. Men evaluated the store cash desks more positively than women overall. Managerial implications are discussed and directions for future research are proposed. Originality/value: This paper reveals a significant relationship between cash desk type and consumer perceptions and functional evaluations of cash desks. The results of the work suggest that retailers and designers may be able to easily make stores more attractive to consumers by installing flat cash desks. © Emerald Group Publishing Limited.en_US
dc.identifier.doi10.1108/IJRDM-03-2013-0056en_US
dc.identifier.endpage552en_US
dc.identifier.issn0959-0552en_US
dc.identifier.issue6en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage542en_US
dc.identifier.urihttps://dx.doi.org/10.1108/IJRDM-03-2013-0056
dc.identifier.urihttps://hdl.handle.net/20.500.12395/31388
dc.identifier.volume42en_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherEmerald Group Publishing Ltd.en_US
dc.relation.ispartofInternational Journal of Retail and Distribution Managementen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.selcuk20240510_oaigen_US
dc.subjectCash desksen_US
dc.subjectClothing retailen_US
dc.subjectDigital pictureen_US
dc.subjectPerceptionen_US
dc.subjectShopping attitudeen_US
dc.titleConsumer perceptions and functional evaluations of cash desk types in the clothing retail contexten_US
dc.typeArticleen_US

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